Chances are you landed here at Attorney Social Media Marketing because you are interested in learning more about social media and how it can be used to grow your business. Let me assure you – you are in the right place!

But you may be wondering why we work with just estate planning attorneys. That’s easy to explain.

You see, we’ve worked with estate planning attorneys to create and implement just about every marketing and advertising technique that exists. We’ve created or implemented offline campaigns using direct mail, advertisements in magazines and newspapers, and telephone marketing. We’ve also worked with online marketing using websites, email marketing, banner ads and online directories. All of these types of marketing have been used successfully – some more than others – but there is one media that we find works exceptionally well for lawyers who work in estate planning. You guessed it – social media marketing.

All lawyers who work in estate planning have the same question. How do you reach out to people and sell a service that people don’t generally feel a need? Unless there is some end-of-life issue, people generally don’t have estate planning on the top of their minds. Not only this, but some people find the whole idea of planning for their death depressing and choose never to deal with it. How do you sell a service that people don’t want or (in their mind) need?

The answer is you don’t sell. You educate.

We all know that estate planning is a critical component in fully taking care of your family. We know the horror stories that can happen when good, loving parents fail to name guardians for their children. We’ve all seen situations where already distressed spouses are further devastated when they realize they are now in an economic nightmare due to not having a good plan in place. It’s up to us to help people see how easy it is to make sure that their families don’t go through these nightmares. Using systems like a blog, Facebook, LinkedIn, and yes, even Twitter you can reach people and deliver this message. You can become the industry expert for your community by being where they are and simply talking to them. It is important to note that there is a right way and a wrong way to utilize social networking. It is our mission here at Attorney Social Media Marketing to teach you how to develop strategies that will get you noticed and have people turn to you for help. In essence, you will be building a fan base that will become clients and referral sources. Visit our blog regularly for tips and techniques written with the estate planning attorney in mind. If you have specific questions, feel free to contact us directly.

To your success!