Fans are more likely to keep checking your Facebook page if you give them a motivation to do so. 

How about holding a contest?

One quick and easy idea is to put everyone who ‘fans’ your Facebook fan page during the month is entered into a raffle.  The prize could be an Amazon gift card or a great book?  Or how about a discount on estate planning?

Contests get attention.  Please love to win things.

Be sure to use all of the media outlets to announce your contest using all of the social media outlets that you use…Twitter, LinkedIn, Digg, and others. Also, don’t forget to email your house list and put it on your blog.  This idea can be implemented quickly.  It’s easy.  Most importantly, it works!