With so many professionals using social media and posting articles, blogs, and ebooks today, part of your social media strategy should be making sure that nobody else is plagiarizing the work you submit online – and, also, that the work you submit is not already out there, so that you don’t get accused of plagiarism.  If you outsource any of your social media plan, having a tool to occasionally check what is being submitted under your name is especially helpful.  Check out www.copyscape.com, where you can enter search terms or your own blog page, for example, and see whether or not others are taking credit for your work.

You could also use that site as part of your online reputation management strategy.  What if someone has a running negative commentary regarding your blog or your practice?  You’d find such a site using a tool like CopyScape.  Consider implementing a site like this into your social media strategy, to protect the content you work so hard to produce.