There’s a social media resource out there that is great for connecting with your local community: Nearbytweets!  It’s sort of a little cousin to Twitter, and very easy to use.  Just go to www.nearbytweets.com, and on the homepage, enter your location, a key word or phrase, and a radius, and you will find people near you who are discussing topics related to your market on Twitter!

As a test, I entered the phrase “estate planning” in a 200 mile radius around Los Angeles, California, and came up with several different people who were tweeting about estate planning in that area:

What better way is there for you to attract and connect with your local audience online?  Test the site out using different keywords your target market might discuss online, such as, “probate law” or “Mom’s groups,” and see what you find!