An avatar is any image, photo, logo, etc., that you use to represent yourself and/or your company in the virtual world.

You should get in the practice of using the same avatar across all online services, so that you become instantly recognizable through that image.  Social media sites have done a fantastic job of this; everywhere you see their avatars, you know that Facebook, Twitter, and LinkedIn have a presence on that page, like they do here below.  As an attorney, the more your avatar pops up online, the more likely they are to remember you when they need estate planning.  It’s a great way to build recognition online!