There are several options for starting your Social Media Marketing Strategy.
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Establish Social Media Objectives and Create Strategy
The experts at Attorney Social Media Marketing know how to market a law business. We know the best practices to stay competitive in this very competitive field. We also understand your prospects. We know who they are looking for and we know how they are looking for you. We will put our years of experience to work for you to create a social media strategy that will produce results. Before jumping into social marketing it is critical to set a good foundation. Together we will determine the best approach for creating relationships with your ideal clients. We will also work with you to develop a strategy that fits your style and increases the brand awareness in your community. Your strategy will provide a step-by-step plan that will grow your online presence in a consistent and effective way. This plan will be written in a way that will allow even the most non-technical person to effectively manage your unique strategy. We will suggest a strategy for tracking your return on investment and your return on influence for your plan. You will be provided tools and tracking matrix so that you can determine the effectiveness of your effort. We will include one-hour training for you or your staff for executing this plan.
Cost: $997.00
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Social Profile Quick Start Plan
This package is perfect for the person who wants help getting started. You are ready to start building your brand online. You are ready to jump in and participate in social media on your own and you’ve developed a time management plan that will include time in your day to consistently participate. (Remember, consistency is key to effectively using social media!)
The Social Profile Quick Start Plan will include:
- Set up your Facebook Fan (Business) Page. Setting this page up involves a lot more than just putting in your contact information and uploading your logo!
- Setting up or updating your LinkedIn profile. We know the tricks to setting up a LinkedIn profile that will get attention.
- Create a Twitter ID and you own customized Twitter background. Make your Twitter background stand out to gain more followers.
This plan includes a thirty minute consultation with a social media specialist who will guide you through your new profiles and pages.
Cost: $297
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Blog Marketing Quick Start Plan
A blog is really the heart of a social media marketing plan. Blogging is a powerful way to reach out to your potential estate planning clients and to stay involved with your current clients. With a blog you will be able to interact, gain the trust of potential clients, build your credibility, and encourage people to interact with you.
You will find that your blog is the ‘hub’ your social media presence. All of your activity in social networks, article submissions, video marketing, and email marketing will point back to your blog. Why? Because this is where people will learn the ‘real’ you. It is the perfect mechanism for you to establish yourself as an expert and educator for estate planning in your community.
The Blog Marketing Quick Start Plan will include:
- Set up your WordPress hosted blog for optimal versatility.
- Customization of your blog in terms of color and design.
- Optimize your blog so that it is search engine friendly.
- One-hour consultation to develop your blogging strategy.
Cost: $ 497
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Online Reputation Management Plan
One of the most critical and often overlooked strategies in social media marketing is Reputation Management. Even if you don’t have a website, you appear on the web somewhere. As an attorney it is critical for you to know what is being said about you. You should be the one to guide your online reputation.
The World Wide Web is a incomprehensively enormous space. It is impossible to be everywhere on the web to check for mentions of your name or your firm name. (And you can accomplish this through Google!) Our team has a high-level, automated tool to allow us to monitor and report what is being said to you on Facebook, Twitter, LinkedIn, Blogs, and consumer review and complaint sites.
Cost: $197 month
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Social Media Strategy and Execution
Now that you know who you need to target and what you need to do, you just need to find the time to do it. Not always easy we realize. Not to worry — ASMM also provides ongoing support that will ensure that the plan gets executed exactly how you designed it. Our experts know social media concepts and systems and can make sure that your social media presence grows.
