Posts Tagged ‘LinkedIn’

Fans are more likely to keep checking your Facebook page if you give them a motivation to do so. 

How about holding a contest?

One quick and easy idea is to put everyone who ‘fans’ your Facebook fan page during the month is entered into a raffle.  The prize could be an Amazon gift card or a great book?  Or how about a discount on estate planning?

Contests get attention.  Please love to win things.

Be sure to use all of the media outlets to announce your contest using all of the social media outlets that you use…Twitter, LinkedIn, Digg, and others. Also, don’t forget to email your house list and put it on your blog.  This idea can be implemented quickly.  It’s easy.  Most importantly, it works!

This is a quick and easy fix for your LinkedIn profile that can help your search engine marketing. And, oddly enough, it is something most business owners miss.

Be sure to update the links to your LinkedIn profile so that they reflect the actual website name.  Many people leave the default “My Company” or “My Blog” on their profile.  They are missing a good SEO opportunity.

To update this link click on the word “Edit” beside one of your links and you’ll see the options below.

Select the “Other” option and you’ll see a blank text field appear where you can type your website or blog name.

This is quick and easy – just go do it!

Historically, estate planning attorneys have done little marketing to garner new clients—aside from phone book advertisements, of course. In most cases, attorneys market themselves by building relationships with clients and other attorneys who then refer new clients. This type of marketing is inexpensive and avoids any ethical considerations. But is it enough?

With the advent of online social networking sites such as Facebook, LinkedIn, and Twitter, estate planning attorneys are now able to use both methods—listings and referrals—to increase a client list in a modern way. Estate planning attorneys can do any number of things with a social networking account, including:

•    Post contact information in order to be found through search engines
•    Connect with clients and maintain that captive audience over time
•    Connect with colleagues and share legal news and insights
•    Make announcements about the firm, upcoming events, and more
•    Advertise to clients in an inexpensive and non-invasive way, i.e., no spam, no junk mail
•    Position yourself as an expert by providing tips and helpful resources to those interested in estate planning
•    Be introduced to new clients

Examples of Estate Planning Attorneys on Social Media

1.    The firm of Ainer & Fraker, LLP in Saratoga, California has over 150 fans on Facebook, along with positive reviews from clients, self-written attorney bios, and regularly updated news feeds.

2.    A search for “estate planning” on LinkedIn will produce over 111,000 results. That’s 111,000 estate planning attorneys, groups, firms, and organizations all on one Web site connecting, learning, and referring.

3.    Christopher J. Berry of Bloomfield, Michigan’s firm Witzke Berry, PLLC has over 1,100 followers on Twitter whom he updates with legal news, professional insights, and personal anecdotes.

All of these examples prove that estate planning does have a place on social networking sites because of its essence: relationship building.

Estate Planning Practice and Online Social Networking are All About Relationships

In this area of law, estate planning attorneys thrive off of referral business and return business. This is accomplished by connecting with peers and clients on a personal level, not just a professional one.